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apple developer account:EU fines video game firms for blocking cross-border sales

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Steam activation keys prevented games from working outside the Czech Republic, Poland, Hungary, Romania, Slovakia, Estonia, Latvia and Lithuania, the commission said. — AFP Relaxnews LONDON: The European Union has issued fines to a US video game platform and five game makers after they blocked players from buying cheaper copies of the games in other countries in the bloc. The EU’s executive Commission said Wednesday that it fined Valve Corp, which owns the Steam online PC game distribution platform, and the game makers a total of €7.8mil (RM38.23mil) because they restricted cross-border sales in violation of the bloc’s antitrust rules. The companies used so-called geo-blocking practices to prevent players from activating and playing games sold either on DVD or by download, the commission said. Steam activation keys prevented games from working outside the Czech Republic, Poland, Hungary, Romania, Slovakia, Estonia, Latvia and Lithuania, it said. “Such practices deprive European consumers of the benefits of the EU Digital Single Market and of the opportunity to shop around for the most suitable offer in the EU,” Executive Vice-President Margrethe Vestager, the bloc’s competition watchdog, said in a statement. The geo-blocking restrictions affected about 100 games and lasted until November 2018. Valve, which refused to cooperate with the EU’s investigation, was fined €1.6mil (RM7.84mil). The game makers – Bandai Namco, Capcom, Focus Home, KochMedia and ZeniMax – cooperated and received discounts on their penalties, the commission said. – AP
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